AD+D Culture
Brand Identity, Web, UX/UI
Brand Identity, Web, UX/UI
Ad+d Culture is Raxo's initiative to recognize and elevate BIPOC creators within the advertising industry, acknowledging their fundamental role in shaping our culture. We created a data-packed microsite focused on urging corporations to allocate a part of their budgets to minority-owned agencies.
Role: Design
Role: Design
Completed at RAXO
Executive Creative Director: Oscar Rivera
Producer: Kayla Lewis
Copywriting: Kike Sanchez
2D Animation: Leopoldo Muñoz Vara
Design: Francia Vallasciani, Natalia Cacheiro, Sarahi Siracusa, Emilia Tonello
Executive Creative Director: Oscar Rivera
Producer: Kayla Lewis
Copywriting: Kike Sanchez
2D Animation: Leopoldo Muñoz Vara
Design: Francia Vallasciani, Natalia Cacheiro, Sarahi Siracusa, Emilia Tonello