Bluevine
Brand Identity, Web, OOH
Brand Identity, Web, OOH
A comprehensive rebrand for a small business bank that brings their entrepreneurial spirit to life via an entirely new brand language.
Role: Design
Role: Design
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/628caaa1-a5f5-47dc-9bae-4c0cbac7702d_rw_1920.png?h=41bbba631564a6970c32d197041def4f)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/9210f8b9-d8fa-4408-96cc-aa35d4d7bba4_rw_1200.gif?h=855457427ca6d46988b8b439b3f604c0)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/64f54aee-1a99-4fc2-b507-8db8881c9cf1_rw_3840.gif?h=21da65d0a87fbb9b1c286a48600215a7)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/2a8407b6-0726-4024-99cb-ba2cd1d343b4_rw_3840.png?h=524ec4b48de45373eef1604976688138)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/bf9b3f7e-dd29-408a-bc1b-979bd397e2d1_rw_3840.png?h=2ea45393a5530e8c4742a9a79c8eaf33)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/ae2ce2f0-2be6-41bf-a38d-b5e52ba94619_rw_1920.png?h=835c4ce2ec471fe0bf457b755a274614)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/78af0c2e-640c-4701-8540-0b6bfc89e8d9_rw_1920.png?h=dbbad86abc346aa8eb2d306791c05aed)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/11d1d526-0ec0-45ab-9ec8-775bedd89d98_rw_1920.png?h=1ac9bdcc91a8e509dc2c6c01e8d60d59)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/0a4954bc-7f93-41a8-a821-8414ac4ff0b7_rw_3840.jpeg?h=c4e27f3aa0b2bdcf5dd35462c9bf4d00)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/52795879-c168-47d2-b7a4-42a75e4662e0_rw_3840.png?h=3799d17b93eaabee8f2edebe80103389)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/c10c2ff0-c5db-4d07-99bb-c5a1909e5808_rw_3840.png?h=2b9f3948029199da3ac6bf1cd1332986)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/56b85254-015b-4daf-9833-a6ddb5dd36b0_rw_3840.png?h=7fa9c48a441dc200c8c1324d3437c695)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/5c1692eb-bade-481d-b52b-76179a75506c_rw_3840.png?h=bc2027899b02dc399757d0d29e773f18)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/01ad397c-b381-4449-94a3-1fb5cea4e848_rw_1920.png?h=615f540fe42b53e54c5284457abb8301)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/6381665e-6ba9-4083-9596-ae1865624b89_rw_1920.png?h=46b1cca78b39deff0724104cdfcc1c5d)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/12d04de6-43a0-40a7-a0ee-ff8e7693894e_rw_3840.png?h=ebe293a02233e3819355a0d1457ba754)
Completed at BUCK.
Executive Creative Director: Kevin Walker
Global Executive Producer: Camille Chu
Executive Producer: Emily Rickard, Kirsten Collabolletta
Associate Creative Director: Mike Payne
Producer: Mackenzie Alexander
Brand Strategy Director: Marla Moore
Brand Strategist: Asia Hunt, Elizabeth Vogstberger
Copywriting: Charlie Short
Design:Â Emily Suvanvej, Jessica Bayer, Kenni Huang, Mary Kate Henry, Mindy Park, Sejin Park, Szeki Yang, Wesley Chen, Emilia Tonello
Executive Creative Director: Kevin Walker
Global Executive Producer: Camille Chu
Executive Producer: Emily Rickard, Kirsten Collabolletta
Associate Creative Director: Mike Payne
Producer: Mackenzie Alexander
Brand Strategy Director: Marla Moore
Brand Strategist: Asia Hunt, Elizabeth Vogstberger
Copywriting: Charlie Short
Design:Â Emily Suvanvej, Jessica Bayer, Kenni Huang, Mary Kate Henry, Mindy Park, Sejin Park, Szeki Yang, Wesley Chen, Emilia Tonello