BLUEVINE  REBRAND
Branding
A comprehensive rebrand for a small business bank that brings their entrepreneurial spirit to life via an entirely new brand language.

Role: Design
Completed at BUCK.

Executive Creative Director: Kevin Walker
Global Executive Producer: Camille Chu
Executive Producer: Emily Rickard, Kirsten Collabolletta
Associate Creative Director: Mike Payne
Producer: Mackenzie Alexander
Brand Strategy Director: Marla Moore
Brand Strategist: Asia Hunt, Elizabeth Vogstberger
Copywriting: Charlie Short
Design: Emily Suvanvej, Jessica Bayer, Kenni Huang, Mary Kate Henry, Mindy Park, Sejin Park, Szeki Yang, Wesley Chen, Emilia Tonello


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