Amazon Alexa
Brand Identity, Social Media
Brand Identity, Social Media
Branding for Alexa, Amazon's go-to AI. The mission? Make Alexa the most helpful, most loved and most trusted personal assistant online through useful and fun content.
Role: Design
Role: Design
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/6e752eab-ad47-481d-97c5-32d1590d971c_rw_1920.gif?h=f523c5bbd38f01949b35be71b8b5c765)
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![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/8f2aaa7b-27ed-452e-8a6d-fcc6253c0b1c_rw_3840.png?h=0c3a96f3a781be7885a4cd2121c3db84)
Completed at RAXO.
Executive Creative Director: Oscar Rivera
Associate Creative Director: Manuel Freixas
Producer: Kayla Lewis
Copywriting: Kike Sanchez
Design Lead: Natalia Cacheiro
Design: Francia Vallasciani, Juan Paolantonio, Luciana Florio, Emilia Tonello
2D Animation: Jon Berrio, Ricardo Vitos, Joaquin Testa
Illustration: Hilen Godoy, Francia Vallasciani
Executive Creative Director: Oscar Rivera
Associate Creative Director: Manuel Freixas
Producer: Kayla Lewis
Copywriting: Kike Sanchez
Design Lead: Natalia Cacheiro
Design: Francia Vallasciani, Juan Paolantonio, Luciana Florio, Emilia Tonello
2D Animation: Jon Berrio, Ricardo Vitos, Joaquin Testa
Illustration: Hilen Godoy, Francia Vallasciani