ALEXA
Branding / Social Media

Branding for Alexa, Amazon's go-to AI. The mission? Make Alexa the most helpful, most loved and most trusted personal assistant online through useful and fun content.

Role: Design
Completed at RAXO.

Executive Creative Director: Oscar Rivera
Associate Creative Director: Manuel Freixas

Producer: Kayla Lewis
Copywriting: Kike Sanchez
Design Lead: Natalia Cacheiro
Design: Francia Vallasciani, Juan Paolantonio, Luciana Florio, Emilia Tonello
2D Animation: Jon Berrio, Ricardo Vitos, Joaquin Testa
Illustration: Hilen Godoy, Francia Vallasciani

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