Identity and toolkit for the IBM's partnership program; IBM Partner Plus. A program concived to create strong alliances between companies. To grow in tandem. To build by partnership.
Role: Design
Role: Design
Wordmark and Symbol
The "IBM Partner Plus" wordmark logo displays the name of the IBM program, incorporating a unique 6-bar plus symbol derived from the classic 8-bar IBM logo that allows us to sign any application on its 2D version.Â
Although they can live together in a single application, they should never appear combined as a lockup.
Although they can live together in a single application, they should never appear combined as a lockup.
*the photographic content presented in this project is solely for conceptual purposes and is not owned by the brand. Both IBM and BUCK decided to proceed exclusively with the use of 3D assets*
Completed at BUCK (LA)
Executive Creative Director: Ben Langsfeld
Executive Producer: Kim Stephens
Creative Director: Jon Gorman
Associate Creative Director: Mike Payne
Senior Art Director: Nicolas Gloazzo
Producer: Alex Decaneas
Copywriting: Jo Heintz
Design:Â Lorena ManhĂŁes, Nicolas Gloazzo, Emilia Tonello
3D Design: Nicholas Ferreira, Nicolas Gloazzo
Completed at BUCK (LA)
Executive Creative Director: Ben Langsfeld
Executive Producer: Kim Stephens
Creative Director: Jon Gorman
Associate Creative Director: Mike Payne
Senior Art Director: Nicolas Gloazzo
Producer: Alex Decaneas
Copywriting: Jo Heintz
Design:Â Lorena ManhĂŁes, Nicolas Gloazzo, Emilia Tonello
3D Design: Nicholas Ferreira, Nicolas Gloazzo