IBM Watsonx
Brand Film
Brand Film
Introducing watsonx - IBM’s powerful AI platform for enterprise clients. We worked closely with IBM to develop a visual language for watsonx that leverages the existing watson name and repositions the tool in a way that felt more tactile and approachable to launch it at at IBM’s THINK conference.
Role: Styleframes design, UI integration
Role: Styleframes design, UI integration
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/467f713a-63e0-44cf-8897-fbb515195980_rw_1920.png?h=443d7993ebeea4410b629575abe5ecc6)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/3e28f29d-4975-4b52-95c3-68b5094c9b02_rw_1200.png?h=3a10cf6d1343427f96b907e160e59636)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/5c96e8d2-c7e8-4e5a-a53b-325a790d4a1f_rw_3840.png?h=dc558e4367f10611d379b9d4d075546e)
Styleframes exploration
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/1daed31d-6c5e-4137-9e60-f2eb56c81f6d_rw_1920.jpg?h=875c057db0b6b53058b3ed433f2d0464)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/0edf841e-7ae8-494e-a6ce-c5387bff9aab_rw_1920.jpg?h=ca2f91034e9bba66ff7fa77826e22527)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/0cb1c532-3c42-4195-97b7-92bd73349790_rw_1920.jpg?h=0081287d9684faa3bd6c8ad0b38d1b4a)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/0a1c20d9-dc17-4553-af58-d9704c6b9146_rw_1920.jpg?h=d8ef31d82b7dd12357c01548dc060d00)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/58857377-6b6d-4588-b972-e1a70b468566_rw_1920.jpg?h=8e0356d06c822f6858afa4cfc0cfdb6a)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/f271b110-06ef-48c4-aebc-8b64900e225e_rw_1920.png?h=17b0767415b014df40b86ac1bb36682e)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/90cf2452-d6c3-4e66-bdc3-98eb6644064c_rw_1920.jpg?h=487e24249c5c3569fc82925692f84095)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/258c655a-4ea8-40bc-8d87-eda384c93ef8_rw_1920.png?h=c4f2a96c877884b91982c6f5708a0fc1)
![](https://cdn.myportfolio.com/67fd9991-df2c-41f1-b06d-ad454c54a021/8320b428-5c6c-4730-a3f4-13442402992a_rw_1920.png?h=cf07577ab1601dd756e6f217d521c72a)
Completed at BUCK
Group Creative Director:Â Daniel Oeffinger, Jon Gorman
Executive Producer:Â Kitty Dillard
Creative Direction:Â Stevie Watkins
Producer:Â Khadim Dieng, Tracey McDonough
Senior Art Director: Doug Hindson, Guillermo Zapiola
Script: David Evans, Charlie Short
3D Animation: Will Burkart, Chris Ribar, Javier Tommasi, Antian Imeri, Tina Chao, Nachei Sanchez, Kevin Weber
3D Design: Nejc Polovsak, Simon Ronnerdag
2D Animation: Peter Harp, Vincenzo Lodigiani, Nilsson Cajamarca, Filipe Consoni, James Kim, Raz Gadhyia, Justin Lawes, Marcus Bakke, David Hobizal, Yussef Cole
2D Design: Yukyung Lee, Emilia Tonello
Group Creative Director:Â Daniel Oeffinger, Jon Gorman
Executive Producer:Â Kitty Dillard
Creative Direction:Â Stevie Watkins
Producer:Â Khadim Dieng, Tracey McDonough
Senior Art Director: Doug Hindson, Guillermo Zapiola
Script: David Evans, Charlie Short
3D Animation: Will Burkart, Chris Ribar, Javier Tommasi, Antian Imeri, Tina Chao, Nachei Sanchez, Kevin Weber
3D Design: Nejc Polovsak, Simon Ronnerdag
2D Animation: Peter Harp, Vincenzo Lodigiani, Nilsson Cajamarca, Filipe Consoni, James Kim, Raz Gadhyia, Justin Lawes, Marcus Bakke, David Hobizal, Yussef Cole
2D Design: Yukyung Lee, Emilia Tonello