THORNE: BUILD TO LAST
Brand Campaign
An evocative, story-driven, global campaign that draws parallels between Thorne and the Wades' pursuit of excellence. The OOH designs were displayed in Los Angeles, New York, Chicago, Miami, Philadelphia—and even made their way to China, including iconic locations like Times Square.

Role: Design
Completed at BUCK 

Executive Creative Director: Ben Langsfeld
Executive Producer: Kin Stephens
Creative Director: Emily Simms
Associate Creative Director: Mollie Ableman
Producer: Andre Araujo
Production Coordinator: Alex Belsky, Olivia Grady
Art Director: Doug Hindson
Brand Strategy Director: Marla Moore
Brand Strategist: Tina Surelia
Copywriting: Brooke Kessler, David Evans
Storyboard: Rodney Lambright
Design: Codie Chang, Lucas Ramos, Nikko Gary, Sam Lee, Emilia Tonello
2D Animation: Dan Cantelm, Hannah Sun, John Flores, Kye Griggs, Sebastien Camden
Editor: Cameron Kelly, Oliver Lin, Pete Szijarto, Randy Rubin
Post Production Supervisor: Jose Fuentes


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